Wouldn’t we all like our businesses to hit 1,000,000 followers, fans, or subscribers, quickly? You’ve seen all sorts of promotions both online and offline to get to 1MM fans for different businesses. Whether it’s getting a free Bloomin’ Onion or joining something bigger than yourself, companies and organizations have been successful getting their fan base built, quickly.
As social media platforms like Twitter, Facebook and YouTube level the playing field for the little guys, able to compete with the big guys, its easy to build your fan base quickly.
But let me rattle the cages a bit…
Do I really need 1,000,000 fans and followers?
When I help people with their social marketing strategy (online or offline, folks), I am always sensitive to the audience that they are trying to reach. Just as with direct marketing, our social media tactics should be targeted, deliberate, and consistent. I would rather have 1,000 community members than 1,000,000 fans. As marketers, we always have to be in the customer’s shoes and assume they ask–what’s in it for me? Well, I say to you, it’s not a one way street. As an organization, you should be asking–what does my fan base do for me? Note: that answer doesn’t necessarily have to do with top-line revenue either.
So with that said remeber this: you’re not building a fan base, you’re building a community.