AD RETARGETING

Our core media product is retargeting.  Essentially, retargeting will turn those “window shoppers” into sales.  This is a great tactic to keep your message top of mind for those people who have already shown interest because of a previous ad click or visit to your site.

SO HOW DOES IT WORK?
Through some JavaScript placed on your webpages and some marketing know-how, you can start to retarget to your potential clients.  This code that goes on your site captures a pool of people–anonymously, of course–through cookies placed in their browser.  This pool allows Brite Seed to display certain display ads to those people.  And since we work with the largest ad exchanges, we can be sure that your ad will go where those people go online.

WHY IS RETARGETING SO EFFECTIVE?
Since the concept is to display ads to users who have already been to your website, your brand is at their top of mind.  The key is to stay there.  Click Through Rates and conversion rates are higher using retargeting because of the good branding and repetitive nature of how your ads are served.  Paired with landing pages as a single point of conversion with a clear call to action, your conversion rates will significantly increase.

 

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