I recently sat down at a meeting with a veteran colleague of mine–ok, he was old but I’m trying to be polite–who asked me the question, “Who cares about what you’re doing?!” on the social media platforms such as Twitter and Facebook.
Despite all the hype about the obvious benefits that social media brings to businesses and personal brands of all kinds, I could understand the frustration I heard in his voice. This is a question that a lot of people have and I’m going to answer it now.
It’s not about ‘what you are doing’ but ‘what you are doing that could benefit me.’ People do care about what you are doing, particularly when the information you are providing is relevant to them. Humans are naturally curious creatures. We just want to know!
Social Networking is a way to take word of mouth marketing to the web and make your message viral. Just as going to a trade show, attending a networking event, or having lunch with business colleagues is a way to exchange business information and leads, online networking is doing just that.
I often tell people that they shouldn’t expect to close a $50,000 deal from tweeting (at least not yet), but expect to engage in your network with material such as: industry content, trouble shooting, customer service, event promotion, crisis management, product launch announcements, industry opinions,etc, etc. You add value.
Any way we can add value to our network by providing content that people can use, is how we leverage our social networks and boost our brand.
So I say YES! people do care what you are doing, as long as it adds value to them and their network.