Tag Archives: social media

Race to 1,000,000…


Wouldn’t we all like our businesses to hit 1,000,000 followers, fans, or subscribers, quickly? You’ve seen all sorts of promotions both online and offline to get to 1MM fans for different businesses. Whether it’s getting a free Bloomin’ Onion or joining something bigger than yourself, companies and organizations have been successful getting their fan base built, quickly.

As social media platforms like Twitter, Facebook and YouTube level the playing field for the little guys, able to compete with the big guys, its easy to build your fan base quickly.

But let me rattle the cages a bit…
Do I really need 1,000,000 fans and followers?

When I help people with their social marketing strategy (online or offline, folks), I am always sensitive to the audience that they are trying to reach.  Just as with direct marketing, our social media tactics should be targeted, deliberate, and consistent.  I would rather have 1,000 community members than 1,000,000 fans.  As marketers, we always have to be in the customer’s shoes and assume they ask–what’s in it for me?  Well, I say to you, it’s not a one way street.  As an organization, you should be asking–what does my fan base do for me?  Note: that answer doesn’t necessarily have to do with top-line revenue either. 

So with that said remeber this:  you’re not building a fan base, you’re building a community.

Stay Social,
-{AP}

Getting the ‘Buy-in’ For Social Media In Your Organization


What a great video I came across from Bret L. Simmons (check out his blog at smartrenotahoe.wordpress.com).  I feel very strongly about speaking with your superiors in your business or executives from other businesses and industries about the benefits of social media and how it transforms your overall marketing plan, not conforms to it.  You won’t ‘get it’ unless you get in it. 

Very well said Bret!

Stay Social,
{AP}

What Your 3rd Grade Teacher Taught You about Social Media Marketing


In my travels, I speak to a variety of people about the in’s and out’s of social media marketing.  There’s a good mix of people that understand how to engage in social media: what to post and how to engage in conversation. 

But then there are those folks who simply do not have a clue what to do with their new Twitter accounts or Facebook company pages.  For this group I shout to you, please read below!

Your 3rd grade teacher taught you 3 critical points about social media marketing, and you probably didn’t even know it:

  1. “If you have something to say, and it has nothing to do with the class’s discussion, tell me on your own time.”
    When you see engaging, thought-provoking commentary going on in LinkedIn’s Q&A section, for example, don’t leave a post about your latest and greatest gadget and how the only way anyone will succeed is if they buy it from you.  Instead, offer a valuable response and solution to the question; people will see you as a valuable resource and an expert in your field.  If you feel you can answer this person’s question with a solution utilizing your product or service, send them a direct message and engage them outside of the group discussion.
  2. “If you don’t have anything nice to say, don’t say anything at all.”
    I may say to Ms. A., I agree and disagree.  I agree, if you feel you have a vendetta against others in your network, business or industry, or you feel that someone is out to get you, so you strike first, don’t.  Let it go.  With the power of viral marketing, word (true or untrue) spreads very quickly.  However, I also disagree.  Using social media to voice a concern or offer constructive criticism can work in your favor.  Many companies are using microblogs like Twitter to capture, resolve and execute solutions to consumers’ issues.  Doing so provides a whole new level of customer service, of which you will benefit.
  3. “Respect each other as you wish to be respected.  I will have no tolerance for bullies in my classroom.”
    This goes without saying.  Just because you’re online hiding behind your smartphone or computer, does not mean you can be a jerk.  Just as you would in a physical social scene, you want to be cordial to other “party-goers” so that people treat you with the respect that you wish to receive.  Who knows, you may even find that a kind marketer gets his/her word spread quicker and is more credible…

Stay Social,
{AP}