Tag Archives: twitter

Who Cares About What You’re Doing?!


I recently sat down at a meeting with a veteran colleague of mine–ok, he was old but I’m trying to be polite–who asked me the question, “Who cares about what you’re doing?!” on the social media platforms such as Twitter and Facebook.

Despite all the hype about the obvious benefits that social media brings to businesses and personal brands of all kinds, I could understand the frustration I heard in his voice.  This is a question that a lot of people have and I’m going to answer it now.

It’s not about ‘what you are doing’ but ‘what you are doing that could benefit me.’  People do care about what you are doing, particularly when the information you are providing is relevant to them.  Humans are naturally curious creatures.  We just want to know!

Social Networking is a way to take word of mouth marketing to the web and make your message viral.  Just as going to a trade show, attending a networking event, or having lunch with business colleagues is a way to exchange business information and leads, online networking is doing just that. 

I often tell people that they shouldn’t expect to close a $50,000 deal from tweeting (at least not yet), but expect to engage in your network with material such as: industry content, trouble shooting, customer service, event promotion, crisis management, product launch announcements, industry opinions,etc, etc.  You add value.

Any way we can add value to our network by providing content that people can use, is how we leverage our social networks and boost our brand.

So I say YES! people do care what you are doing, as long as it adds value to them and their network.

Stay Social,
{AP}

What Your 3rd Grade Teacher Taught You about Social Media Marketing


In my travels, I speak to a variety of people about the in’s and out’s of social media marketing.  There’s a good mix of people that understand how to engage in social media: what to post and how to engage in conversation. 

But then there are those folks who simply do not have a clue what to do with their new Twitter accounts or Facebook company pages.  For this group I shout to you, please read below!

Your 3rd grade teacher taught you 3 critical points about social media marketing, and you probably didn’t even know it:

  1. “If you have something to say, and it has nothing to do with the class’s discussion, tell me on your own time.”
    When you see engaging, thought-provoking commentary going on in LinkedIn’s Q&A section, for example, don’t leave a post about your latest and greatest gadget and how the only way anyone will succeed is if they buy it from you.  Instead, offer a valuable response and solution to the question; people will see you as a valuable resource and an expert in your field.  If you feel you can answer this person’s question with a solution utilizing your product or service, send them a direct message and engage them outside of the group discussion.
  2. “If you don’t have anything nice to say, don’t say anything at all.”
    I may say to Ms. A., I agree and disagree.  I agree, if you feel you have a vendetta against others in your network, business or industry, or you feel that someone is out to get you, so you strike first, don’t.  Let it go.  With the power of viral marketing, word (true or untrue) spreads very quickly.  However, I also disagree.  Using social media to voice a concern or offer constructive criticism can work in your favor.  Many companies are using microblogs like Twitter to capture, resolve and execute solutions to consumers’ issues.  Doing so provides a whole new level of customer service, of which you will benefit.
  3. “Respect each other as you wish to be respected.  I will have no tolerance for bullies in my classroom.”
    This goes without saying.  Just because you’re online hiding behind your smartphone or computer, does not mean you can be a jerk.  Just as you would in a physical social scene, you want to be cordial to other “party-goers” so that people treat you with the respect that you wish to receive.  Who knows, you may even find that a kind marketer gets his/her word spread quicker and is more credible…

Stay Social,
{AP}